Every Service You Need to Rank & Grow
Six focused SEO services — each designed to solve a specific problem, drive measurable results, and build long-term organic growth for your business.
Google Business Profile Optimisation
Your Google Business Profile is often the first thing potential customers see when they search for your services locally. A poorly optimised or neglected GBP means losing customers to competitors who show up above you — even if your business is better.
This service covers a complete audit and optimisation of your GBP listing to improve your visibility in the local map pack, increase clicks, calls, and direction requests, and build the trust signals that Google rewards with higher local rankings.
- Full GBP profile audit
- Business name, category & attributes
- Service area optimisation
- Products & services setup
- NAP consistency across the web
- Photo and media optimisation
- Q&A section optimisation
- Review monitoring strategy
- Review response guidance
- GBP post strategy
- Local ranking tracking setup
- Competitor GBP benchmarking
Pricing is based on your specific situation. Get in touch for a tailored quote.
Enquire About This Service →Map Pack Rankings
Improve your position in the local 3-pack — the map results that appear at the top of local searches and capture the most clicks and calls.
Review Optimisation
Build a review strategy that increases the volume and quality of your Google reviews — a major local ranking factor and trust signal for customers.
Profile Completeness
Ensure every section of your GBP is fully completed and optimised — from hours and services to photos and the business description.
NAP Consistency
Audit and fix your Name, Address and Phone number across all online directories — inconsistencies confuse Google and hurt your local rankings.
Visual Content Strategy
Guidance on the right photos and media that make your profile stand out and signal to Google that your business is active and legitimate.
Performance Tracking
Monthly reporting on GBP insights — views, clicks, calls, and direction requests — so you can see the direct impact of the optimisation work.
On-Page SEO Optimisation
On-page SEO is about making sure every page on your website sends the right signals to both search engines and users. It’s not just about stuffing in keywords — it’s about structure, relevance, clarity, and alignment with what your target audience is actually searching for.
This service optimises your existing pages or helps build new ones correctly from the start, ensuring each page targets the right keywords, satisfies user intent, and is structured in a way that search engines can understand and reward.
- Title tag optimisation
- Meta description writing
- Header structure (H1–H3)
- Keyword placement & density
- Content quality review
- Search intent alignment
- Image alt text & filenames
- Image compression & optimisation
- Internal linking improvements
- URL structure review
- Schema markup (structured data)
- Page-level keyword targeting
Priced per page or as a site-wide package. Contact for a custom quote.
Enquire About This Service →Title Tags & Meta Descriptions
Compelling, keyword-rich title tags and meta descriptions that improve click-through rates from the search results page.
Header Hierarchy
A clear, logical heading structure (H1, H2, H3) that helps search engines understand your page’s content and topic hierarchy.
Content Optimisation
Rewriting or refining page content to better match search intent, include semantic keywords, and meet quality standards.
Image Optimisation
Compressing images for faster load times and adding descriptive alt text that contributes to both accessibility and SEO.
Internal Linking
A strategic internal linking structure that distributes page authority, improves crawlability, and helps users navigate your site.
Schema Markup
Adding structured data to help Google understand your content and potentially display rich results (stars, FAQs, breadcrumbs) in the SERPs.
Not Sure Where to Start?
A free SEO audit will identify exactly which services your site needs most — so your budget goes where it matters.
Technical SEO Fixes & Improvements
Technical SEO is the foundation everything else is built on. Even the best content won’t rank if Google can’t properly crawl, index, and understand your website. Technical issues silently limit your visibility and are often the root cause of ranking plateaus.
This service identifies and resolves the technical barriers holding your site back — from site speed and Core Web Vitals to crawl errors and mobile usability — ensuring your website is fully accessible to search engines and delivers a great user experience.
- Full technical site crawl
- Indexation issues & fixes
- Crawlability audit
- Robots.txt review
- XML sitemap audit
- Site speed analysis
- Core Web Vitals assessment
- Mobile usability checks
- HTTPS & security review
- Redirect chain fixes
- Broken link identification
- Canonical tag audit
Available as a one-time fix or ongoing technical monitoring. Enquire for pricing.
Enquire About This Service →Crawl & Indexation Fixes
Ensure Google can discover, crawl, and index all your important pages — and that no valuable pages are accidentally blocked or excluded.
Site Speed Optimisation
Identify and address the specific factors slowing down your site — from unoptimised images to render-blocking scripts and server response times.
Core Web Vitals
Improve your LCP, CLS, and INP scores — Google’s page experience metrics that directly influence your search rankings and user satisfaction.
Mobile Usability
With the majority of searches happening on mobile, ensure your site passes Google’s mobile-friendliness tests and provides a seamless experience.
Redirects & Broken Links
Fix redirect chains, loops, and broken links that waste crawl budget, dilute link equity, and frustrate users landing on error pages.
Security & HTTPS
Ensure your site is fully secured with HTTPS and that all pages are served correctly — a baseline trust signal for both Google and visitors.
Keyword Research & Content Mapping
Targeting the wrong keywords is one of the most costly SEO mistakes — you could rank on page one for terms that bring zero business. Effective keyword research means finding the exact phrases your ideal customers use when they’re ready to buy, and mapping them to the right pages.
This service delivers a comprehensive keyword strategy tailored to your specific business, services, and local market — giving you a clear, prioritised roadmap of what to target, what to create, and what to optimise.
- Seed keyword brainstorming
- Search volume & difficulty analysis
- Search intent classification
- Local keyword identification
- Service-based keyword mapping
- Competitor keyword gap analysis
- Long-tail opportunity spotting
- Content topic ideation
- Landing page keyword assignment
- Blog content keyword planning
- Keyword priority matrix
- Delivered as a clean, actionable spreadsheet
Standalone keyword research report available. Enquire for details.
Enquire About This Service →Intent-Based Targeting
Categorise keywords by search intent — informational, navigational, commercial, transactional — so each page targets the right audience at the right stage.
Local Keyword Discovery
Uncover the local and geo-modified keywords your nearby customers are using — “service + city” terms that drive the highest-quality local traffic.
Competitor Gap Analysis
Identify the valuable keywords your competitors are ranking for that you’re missing — and build a strategy to close those gaps.
Content Mapping
Every keyword assigned to the most appropriate page on your site — or flagged as a content gap that requires a new page to be created.
Difficulty vs. Opportunity
Balance keyword difficulty against search volume and business relevance to prioritise where you’ll see the fastest returns with the least effort.
Actionable Deliverable
A clean, structured keyword research document you can hand to a content writer, developer, or use to guide your own optimisation work.
Off-Page SEO & Local Link Building
Off-page SEO is about building your website’s authority and reputation in Google’s eyes — primarily through quality backlinks and local citations. Google treats links from other reputable websites as votes of confidence. The more credible the source, the more that vote counts.
This service focuses on building genuine authority through ethical, sustainable link acquisition and citation building — while also cleaning up any harmful links that could be putting your site at risk of a Google penalty.
- Backlink profile audit
- Toxic link identification
- Disavow file management
- Competitor backlink research
- Local citation building
- Directory listing submissions
- Niche-relevant link outreach
- Guest posting opportunities
- Digital PR link strategies
- Anchor text diversification
- Monthly link acquisition
- Link profile reporting
Off-page SEO is best as an ongoing engagement. Enquire for monthly pricing.
Enquire About This Service →Toxic Link Clean-Up
Identify spammy or harmful backlinks pointing to your site and remove or disavow them before they trigger a manual or algorithmic penalty.
Local Citation Building
Get your business listed accurately on the most important local directories — a foundational local SEO signal that improves map pack performance.
Competitor Link Research
Reverse-engineer your top competitors’ backlink profiles to identify proven link sources and replicable opportunities for your own site.
Quality Link Outreach
Manual outreach to relevant, reputable websites to secure genuine backlinks that boost your domain authority and organic rankings.
Guest Post Opportunities
Identifying and pursuing guest posting on relevant industry blogs — editorial links that carry strong authority signals and referral traffic.
Monthly Link Reporting
Transparent monthly reports covering new links acquired, domain authority trends, and the overall health and growth of your backlink profile.
Comprehensive Website SEO Audit
Before you can fix anything, you need to know what’s broken. A comprehensive SEO audit gives you a complete picture of your website’s current SEO performance — what’s working, what’s holding you back, and exactly what to prioritise to get results.
This is not a generic automated report. It’s a thorough, manual review covering every major area of SEO — delivered as a clear, prioritised action plan with specific recommendations tailored to your website and goals.
- Technical SEO review
- On-page optimisation analysis
- Content quality assessment
- Keyword targeting review
- Local SEO performance check
- GBP and citations audit
- Backlink profile overview
- Competitor benchmarking
- Site architecture review
- Core Web Vitals check
- Google Analytics & GSC review
- Prioritised action plan
Flat-rate audit fee based on site size. Enquire for a quote.
Request an SEO Audit →Technical Health Check
A thorough crawl of your site to uncover indexation issues, broken pages, redirect problems, speed issues, and Core Web Vitals failures.
On-Page & Content Analysis
Review of title tags, meta data, heading structures, content quality, keyword targeting, and internal linking across your key pages.
Local SEO Performance
Assessment of your GBP listing, local citation consistency, review profile, and local keyword visibility against your competitors.
Backlink Profile Overview
A high-level analysis of your link profile — identifying toxic links to address and opportunities to strengthen your authority.
Competitor Benchmarking
Comparing your SEO performance against 2–3 key competitors to identify where the gaps are and what’s working in your space.
Prioritised Action Plan
Every finding translated into a clear, actionable recommendation — ranked by impact and effort so you know exactly what to tackle first.
Choose How We Work Together
Whether you need a one-time project or ongoing monthly SEO support, there’s a flexible option to suit your goals and budget.
A focused engagement targeting a specific service — ideal for audits, keyword research, or a one-off optimisation sprint.
- SEO audit or keyword research
- On-page optimisation (per page)
- GBP setup or clean-up
- Technical fixes deliverable
- Clear deliverables & timeline
Ongoing SEO management — the best way to see consistent, compounding growth in rankings, traffic, and leads over time.
- Full SEO strategy & roadmap
- Monthly on-page optimisation
- Technical SEO maintenance
- GBP management & posting
- Link building & citations
- Monthly reporting & calls
Expert SEO guidance for in-house teams or business owners who want to understand their SEO and direct their own efforts.
- SEO audit with recommendations
- Strategy session (recorded)
- Prioritised action roadmap
- Q&A and team training
- Follow-up support
Frequently Asked Questions
How long does SEO take to show results?
SEO is a long-term investment. Most clients start seeing meaningful movement in rankings and traffic within 3–6 months. The timeline depends on your website’s current state, competition level, and how consistently the strategy is implemented.
Do you guarantee rankings?
No ethical SEO specialist can guarantee specific rankings — Google’s algorithm is complex and constantly changing. What I guarantee is transparent, white-hat work focused on delivering real improvements in traffic, visibility, and leads.
Which service should I start with?
An SEO audit is always the best starting point — it identifies exactly where the biggest problems and opportunities are for your specific site, so every other service is targeted and prioritised correctly.
Do you work with any type of business?
I specialise in local and service-based businesses — trades, home services, professional services, healthcare, hospitality, and similar niches. These are the business types I have the most experience with and deliver the best results for.
How do you report on progress?
Monthly reports covering keyword rankings, organic traffic, GBP performance, and any specific KPIs we’ve agreed on. Reports are clear, jargon-free, and focused on the metrics that actually matter for your business.
What information do you need to get started?
To begin, I’ll need access to your Google Analytics and Google Search Console accounts, your website’s CMS (if on-page work is included), and a clear brief on your business goals and target market.
Ready to Get More Visibility, Traffic & Leads?
Let’s start with a free SEO audit — a no-obligation look at your website’s current performance and where the biggest opportunities are.